ISO specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of. STANDARD. ISO. First edition. Brand valuation — Requirements for monetary brand valuation. Evaluation d’une marque — Exigences pour. ISO specifies a framework for brand valuation including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of.

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Laskentatoimen laitos Department of Accounting. Brand valuation can help companies rationalise and valuatikn their brand portfolios and trim their brand architecture to best address current market conditions.

The International Standard ISO specifies requirements for procedures and methods of monetary brand value measurement. We can ensure that the value of a brand can be measured and exploited to its full potential.

Brand Architecture reviews considers whether individual brands are too fragmented and extended. If you valuafion like to discuss the ISO in more detail with an expert in brand valuation please contact Brand Finance on Tel: It refers to 5 specific IA types which can be separated from residual Goodwill arising on acquisition.

All 3 types of analysis are required to arrive at a thorough brand valuation opinion. Arguably the most valuable but least understood intangible assets are brands.


Requirements for monetary brand valuation” – Implementation, management control and relevance in Finnish context. People involved with the ISO drafting were contacted in order to understand the theory and motives behind the standard.

ISObrandbrand valuationmanagement controlbrand strenghtmetastandardaccounting change model. Common commercial applications of brand valuation are brand portfolio and brand architecture reviews. ISO was published for the first time in September The objective of this research is to perform an explorative study on the international brand valuation standard ISO and study its relevance in the Finnish context.

ISO – Brand valuation — Requirements for monetary brand valuation

This page was last edited on 29 Decemberat There are no files associated with this item. The ISO was published in By using this site, you agree to the Terms of Use and Privacy Policy. The primary concern was to create an approach to brand bbrand which was transparent, reconcilable and repeatable.

The standard was found to be a balanced description of attributes needed to conduct a coherent brand valuation.

The standard left too much room for interpretation and manipulation. Retrieved from ” https: After 5 years there is no clear indication of proliferation vwluation adoption. The study is conducted as an explorative research. ISO is a ‘meta standard’ which succinctly specifies the principles to be followed and the types of work to be conducted in any brand valuation.


Views Valuaion Edit View history. This sets out the principles which should be adopted when valuing any brand.

Brand Finance – Overview of ISO Brand Valuation

Brand Portfolio reviews consider whether the right number of brands and sub-brands are in the portfolio. From Wikipedia, the free encyclopedia. The Valuatioh [2] adopts the structure in the following breakdown:. As the other objective, its relevance and suitability in Finland was studied as well.

Two 2 OMX Helsinki listed case study companies were studied in order to understand the process of implementation and the forces at play.

Brand Finance

Requirements for monetary brand valuation” – Implementation, management control and relevance in Finnish context Author s: Implementing it requires expertise and it still does not alleviate the obscure nature of brand valuation. The work of preparing International Standards is normally carried out through ISO technical committees. To gather information interviews were conducted on a range of stakeholders for the standard.

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